TEXT is a standard field type in EasyTable Pro it supports the use of tokens to determine how it's rendered.
Taking some fields from the Fields & Tokens article, you can specify a field option to display the President's name and a link to Wikipedia in the same cell, by using this field option:
#president#<BR />(<a href="#Wikipedia-Entry#">Wikipedia</a>)
When rendered the #president# and #wikipedia-entry# will be replaced by their prospective values for the current record, to generate HTML something like this:
Barack Obama <BR />
Which in turn will look like this in a browser: